About Us

The Sock It To Em Sock Campaign was launched in 2011 by Sue Lee, CEO of EQ Media and creator of “I Believe in Me!” When the entrepreneur recognized how many Americans face the harsh winter cold and dampness with inadequate protection for their feet, she asked her friend Phillis Shimamoto to join her in 2012 to form their non-profit and began soliciting fellow small business owners, churches, schools, city governments and the local media to pitch in.

The organization aims to cover the feet of those in need continually all year round.  Our motto is, “We’re taking socks to the streets!”  Anyone in any location can participate by donating socks, becoming a Sock Ambassador or simply sharing information about the Sock It To Em Sock Campaign on social media or through other avenues.

By the end of December 2012, 10,000 pair of socks were collected in the Denver Metro area and statewide as well as small pockets across the USA. In 2015, the collection grew to 40,000 nationwide, and in 2016, the amount more than tripled to over 147,000 in 39 states.  Since inception, the amount collected is over 225,000 pair of socks!

Please click on our Participate page to learn how to become a Sock Ambassador and visit our Donate page to find a location to donate new pair of socks and become a part of this growing national movement to take socks to the streets and warm the feet of all of those in need, one pair at a time.