Inbound Marketing Content Marketing Social Media Marketing Expert Darrell Stern

“Marketing is theater and it is the art of starting meaningful conversations”
~Darrell Stern CEO Stern Inbound Marketing

I am very proud to be involved in the Sock Campaign and to have donated this website design, social media marketing, and inbound marketing.

 

I would love to go Stern Storming with every business owner reading this page and develop better ways to market the amazing benefits of your business.

I grew up on the East Coast as a child actor. After grade school, my father would drive me into NYC to audition for plays and TV commercials. One of my favorites was when I was cast as the voice of Scooter Computer on ABC’s SchoolHouse Rock. Those cartoons were made to teach kids about what a computer could and could not do.

I am a theater major who does stand up comedy, sings karaoke and dances. I have written an off Broadway play and sang in Carnegie Hall. I am HUGE Star Wars fan. Talk to me for 2.5 minutes and you will know all these things. My brain runs at the pace of New York City. So with that, let’s back up to 1997 when I received my Master’s Degree in communications. I had begun working for an international software company in their marketing department in 2000. While there, I was shocked by the outrageous cost a big time NYC advertising agency was charging the company. I wondered if I could create my own web design business.

My father was a philosophy professor who taught me business ethics and cognitive thinking. He taught me that words have meaning and that the proper use of language could move and influence people.

In 2002, I quit that corporate job and started my own web design business. As my business grew, I began to see that online marketing and design were really just a new type of theater. I was the director, and my clients were the actors.

I started to create content and websites that moved people to action. I realized that if we could give your website visitors the hope and desire that you could solve the problem, a conversation would start.

Marketing is the art of starting meaningful conversations.

Our top clients are reporting as much as an 8 to 1 return on their investment. They can do that because we track and measure everything we do.

The adventure continues, and I am so proud of all of you for working as hard as you do and for being truly self sacrificing people. I realize that while most small businesses are great “technicians” of their craft, they can’t really market themselves. This prompted me to begin asking: “What if all of your ideal clients understood the true benefit of doing business with you?”

From that question sparked “Stern Storming”, my creative ability to pull from small business owners the passion and story only they can tell. From these sessions, we create this marketing mini-world of websites with dynamic landing pages, fed by content marketing with keyword rich blogs and calls-to-action that hit their specific target market’s pain points.

We feed social media with this content, as well as with video to create real interaction and engagement. We follow up with hot leads generated on landing pages with automated systems such as Infusionsoft. In essence, we become an outsourced online salesperson. Stern Inbound Marketing manages this entire process for companies with annual revenue greater than 100,000. We specialize in truly creative marketing.

I look forward to Stern Storming with all of you and to engaging in marketing strategies that show real ROI.

Overall, Stern Inbound Marketing offers a full spectrum of marketing solutions that include:

-Landing Page geared Web design
-Website SEO Optimization
-E-mail Marketing
-Social Media Posting
-Social Media Profile Creation & Optimization
-Social Media Research (discovering & connecting with your industry VIPs)
-Social Media Monitoring & Responses
-Social Media and Website Analytics
-Meme Creation
-Content (Blog) Creation including SEO Optimization
-Video Marketing including scripting, filming, editing, graphic elements, talent and more
-Client Testimonial Videos
-YouTube Channel Creation and Optimization
-Video Blogging

I am honored to work with the Sock It To Em Sock Campaign and bring socks and hope to the homeless nationwide.