The Sock-it-to-Em Sock Campaign was launched in 2011 by Sue Lee, CEO of EQ Media and creator of “I Believe in Me!” When the entrepreneur recognized how many Americans face the harsh winter cold and dampness with inadequate protection for their feet, she asked her friend Phillis Shimamoto to join her in 2012 to form Sock-it-to-Em and began soliciting fellow small business owners, churches, businesses and the local media to pitch in.
The Sock-it-to-‘em Sock Campaign aims to cover the feet of as many of those in need as possible before each new year. Their motto is, “We’re taking socks to the streets!” Anyone in any location can participate by donating socks, becoming a Sock Ambassador or just sharing information about The Sock It To Em Sock Campaign on social media or through email.
In 2016 we passed the 147,000 sock mark and have collected 225,000 pairs of socks since we started in 2012!
Please click on our Participate page to learn how to become a Sock Ambassador and visit our Donate page to find a location to donate new pairs of socks and become a part of this growing national movement to take socks to the streets and warm the feet the homeless, one pair at a time.
If you would like to donate socks, here is a list of places where you can.
Become An Ambassador
Your business location or home can be a drop off point for sock collection. Find out how to help us nationwide.
Meet the people who started the Sock It To Em Sock Campaign and find out how to contact us.
Sock It To Em Sock Campaign Press Releases
(DENVER) One day each winter, the nation’s workforce will forego wearing socks on the job and instead donate a new pair of men’s, women’s or children’s stockings to benefit those in need. The 1st Annual “No-Socks-To-Work™” Day will be held on December 12, 2012 as...read more
Inaugural “No Socks to Work Day” To Be Held on 12/12/12 Campaign to gather sock donations for Denver’s homeless being spearheaded by the Sock-it-to-‘em Sock Campaign Dec. 3, 2012 – DENVER, COLORADO – A citywide effort to gather donations of socks for Denver’s homeless...read more
DENVER (CBS4)- Wednesday is “No Socks To Work Day” which encourages everyone to see how it feels to go a day without socks and donate new socks to the homeless. The movement is expected to gain a lot of attention since going without socks in December can be pretty...read more